SECTOR 04 // 45,000 SQ FT ATHLETIC COMPOUND

BUILT UNDERPRESSURE.FORGE YOURSTRONGEST SELF.

We do not sell comfortable illusions or effortless shortcuts. We engineer elite biomechanical strength, raw conditioning, and bulletproof resilience in an uncompromising industrial proving ground.

EXPLORE FACILITY
24/7BIOMETRIC ACCESS
0%LONG-TERM LOCK-IN
35+CERTIFIED COACHES
IRON FORGE • PERFORMANCE RIGOR • EST. 2014
Athlete deadlifting heavy iron barbell with chalk in industrial gym
LIVE TELEMETRY // SECTOR 04
BARBELL PLATFORMS14 / 14 ACTIVE
TEMPERATURE19.5°C • OPTIMAL
NEXT DROP-IN CLASS18:00 HYROX ENGINE
01 //FOUNDED 2014
12+

YEARS OF RIGOR

A decade-plus of ruthless biomechanical testing and championship conditioning.

02 //ACTIVE ROSTER
2,500+

COMMITTED ATHLETES

From competitive powerlifters to Hyrox competitors and disciplined everyday lifters.

03 //SECTOR 04 COMPOUND
45KSQFT

INDUSTRIAL FOOTPRINT

Custom power cages, Olympic platforms, 60m turf, combat ring, and recovery suites.

04 //OPERATIONAL UPTIME
24/7365

UNRESTRICTED ACCESS

Zero lockouts. Biometric entry lets you train whenever discipline demands.

01 // THE FORGE MANIFESTO
CORE PRINCIPLE // ZERO COMPROMISE

"WE DO NOT TRAIN FOR AESTHETICS ALONE. WE TRAIN FOR UNCOMPROMISING CAPABILITY."

Mainstream fitness culture is obsessed with vanity and empty shortcuts. At Iron Forge, we treat the human body as a high-performance mechanical structure. We build raw compound strength, explosive anaerobic capacity, and mental discipline that translates into the real world.

01

BIOMECHANICAL RIGOR

Every movement pattern—from power cleans to heavy deadlifts—is calibrated for optimal joint kinematics and maximum force transmission without structural breakdown.

02

PROGRESSIVE OVERLOAD ARCHITECTURE

No random workouts of the day. Every training block follows systematic periodization, tracking bar velocity, RPE, volume loads, and CNS recovery curves.

03

METABOLIC & RECOVERY SYSTEMS

Muscle tissue is built during strategic recovery. Our cold plunge tubs, 180°F dry saunas, and pneumatic compression boots accelerate tissue repair and mitochondrial density.

Alex Carter, Head Strength Director at Iron Forge
ALEX CARTERHEAD STRENGTH DIRECTOR // CSCS

The barbell never lies to you. 300 pounds is 300 pounds whether you're tired, distracted, or motivated. When you step inside Iron Forge, you leave your ego at the door and submit to the iron.

A. CARTER // 12 YRS COACHING
02 // DISCIPLINE MATRIX

TRAINING PROGRAMS.

Systematic, science-backed athletic training disciplines designed for maximum human force production and cardiovascular durability.

01 // STRENGTH
Powerlifting and Barbell Training
60 MIN • RPE 8-10

HEAVY IRON & POWERLIFTING

Master the compound power trio: Squat, Bench Press, and Deadlift. Focuses on CNS adaptation, bar velocity, and absolute maximal strength.

PRIMARY TARGET:Maximal Force & Neural Drive
COACH LEAD:Alex Carter (CSCS)
02 // HYBRID
Functional Turf and Sled Training
50 MIN • ZONE 4/5

FUNCTIONAL ATHLETICS & HYROX

High-density functional stamina. Prowler sled pushes, 50kg sandbag carries, Ski-Erg intervals, and tactical obstacle mechanics.

PRIMARY TARGET:Lactic Threshold & Work Capacity
COACH LEAD:Marcus Thorne
03 // COMBAT
Boxing and Combat Striking
45 MIN • HIGH ANAEROBIC

COMBAT STRIKING & BOXING

Authentic pugilistic conditioning. 10-round heavy bag intervals, defensive pivots, punch combinations, and core rotational power.

PRIMARY TARGET:Rotational Power & Reaction Speed
COACH LEAD:Elena Rostova
04 // OLYMPIC
Olympic Weightlifting Platform
60 MIN • TECHNICAL

OLYMPIC WEIGHTLIFTING

Snatch, Clean & Jerk kinematics. Video review, bar path velocity, triple extension power, and thoracic mobility drills.

PRIMARY TARGET:Explosive Power & Coordination
COACH LEAD:Maya Vance (USAW-L2)
05 // METABOLIC
Metabolic HIIT Conditioning
45 MIN • PEAK CALORIC

METABOLIC ENGINE (HIIT)

Tabata-style assault bike sprints, kettlebell complexes, rowing intervals, and plyometrics tracked on live biometric heart displays.

PRIMARY TARGET:VO2 Max & Mitochondrial Output
COACH LEAD:Marcus Thorne
06 // RECOVERY
Cryotherapy and Sauna Recovery
45 MIN • PARASYMPATHETIC

CRYO & DYNAMIC RECOVERY

Guided cold plunge immersion (38°F), cedar infrared sauna thermal therapy, myofascial flossing, and joint decompression protocols.

PRIMARY TARGET:Tissue Repair & Inflammation Reset
COACH LEAD:Maya Vance
03 // COMPOUND ARCHITECTURE

THE COMPOUND.

45,000 square feet of acoustically isolated, climate-calibrated industrial training territory built exclusively for serious strength athletes.

6 SPECIALIZED ZONES
ELEIKO & ROGUE CERTIFIED
Iron Forge Facility View
ZONE 01 //HEAVY IRON FOUNDRY

THE POWER RACK & DEADLIFT FOUNDRY

14 heavy-gauge steel power cages equipped with Texas power bars, calibrated cast iron plates, dual chalk stations, and band peg anchors for velocity training.

EQUIPMENT14 Custom Power Cages
BARSTexas, Kabuki & Ohio
PLATESCalibrated Steel & Bumpers
SURFACEReinforced Impact Rubber
04 // MASTER CADRE

ELITE COACHES.

Our coaches do not count reps or blow whistles. They are certified sports biomechanists, national competitors, and tactical trainers with decades of proven performance.

100%DEGREE & CSCS ACCREDITED
Alex Carter, Head Strength Director
DIRECTOR // CSCS
01 //12 YRS EXPERIENCE

ALEX CARTER

HEAD STRENGTH & PERIODIZATION DIRECTOR

Former competitive IPF powerlifter and strength consultant for collegiate athletes. Specializes in barbell kinematic velocity and max force output.

POWERLIFTINGCNS PERIODIZATIONBIOMECHANICS
Maya Vance, Olympic Weightlifting Specialist
USAW-L2 // MOBILITY
02 //9 YRS EXPERIENCE

MAYA VANCE

OLYMPIC WEIGHTLIFTING & MOBILITY COACH

National Olympic lifting competitor and joint mobility specialist. Guides lifters through precise snatch bar paths, overhead stability, and hip opening mechanics.

SNATCH / CLEAN & JERKTHORACIC MOBILITYBAR SPEED
Marcus Thorne, Hybrid Conditioning Specialist
TACTICAL // HYROX
03 //10 YRS EXPERIENCE

MARCUS THORNE

HYBRID CONDITIONING & HYROX MASTER

Former tactical physical training instructor and elite-tier Hyrox athlete. Builds relentless cardiovascular engines and functional work capacity.

VO2 MAX ENGINELACTIC TOLERANCEPROWLER MECHANICS
Elena Rostova, Combat and Boxing Coach
BOXING // STRIKING
04 //8 YRS EXPERIENCE

ELENA ROSTOVA

COMBAT & PUGILISTIC STRIKING COACH

Regional Golden Gloves boxing champion. Expert in rotational kinetic chains, explosive punch generation, reaction speed, and heavy bag conditioning.

BOXING KINEMATICSROTATIONAL POWERANAEROBIC AGILITY
05 // LIVE TIMETABLE

CLASS ROSTER.

Small-cadre coach-led sessions capped at 12 athletes per block to ensure individual biomechanical form checks and high intensity.

06:0060 MIN
STRENGTH FOUNDRYZONE 01 // POWER RACKS

HEAVY IRON: SQUAT & CNS OVERLOAD

COACH: ALEX CARTER (CSCS)

3 SPOTS LEFTRPE 9-10
08:0050 MIN
HYBRID ENDURANCEZONE 02 // 60M TURF

HYROX RACE ENGINE & PROWLER WORK

COACH: MARCUS THORNE

6 SPOTS LEFTZONE 4/5
10:3060 MIN
OLYMPIC RIGORZONE 01 // PLATFORMS

SNATCH KINEMATICS & OVERHEAD STABILITY

COACH: MAYA VANCE (USAW)

4 SPOTS LEFTTECHNICAL
17:3045 MIN
PUGILISTIC COMBATZONE 04 // COMBAT ARENA

BOXING POWER & 10-ROUND HEAVY BAG

COACH: ELENA ROSTOVA

2 SPOTS LEFTANAEROBIC
19:0060 MIN
STRENGTH FOUNDRYZONE 01 // POWER RACKS

BENCH PRESS VELOCITY & UPPER HYPERTROPHY

COACH: ALEX CARTER

5 SPOTS LEFTRPE 8-9
06:0050 MIN
METABOLIC ENGINEZONE 02 // TURF

TABATA INFERNO & ASSAULT BIKE INTERVALS

COACH: MARCUS THORNE

5 SPOTS LEFTPEAK CALORIC
18:0060 MIN
STRENGTH FOUNDRYZONE 01 // PLATFORMS

DEADLIFT CLINIC & POSTERIOR CHAIN

COACH: ALEX CARTER

1 SPOT LEFTRPE 9-10
07:0060 MIN
OLYMPIC RIGORZONE 01

CLEAN & JERK VELOCITY BLOCKS

COACH: MAYA VANCE

4 SPOTS LEFTTECHNICAL
18:3045 MIN
RECOVERY SUITEZONE 03

CRYO CONTRAST & DYNAMIC MOBILITY FLUSH

COACH: MAYA VANCE

7 SPOTS LEFTRECOVERY
06:3050 MIN
HYBRIDZONE 02

TACTICAL KETTLEBELL & SANDBAG COMPLEX

COACH: MARCUS THORNE

3 SPOTS LEFTHIGH DENSITY
06:0060 MIN
STRENGTHZONE 01

HEAVY IRON: OVERHEAD PRESS & UPPER CNS

COACH: ALEX CARTER

4 SPOTS LEFTRPE 9
17:0050 MIN
COMBATZONE 04

FRIDAY NIGHT FIGHT NIGHT: HEAVY SPARRING & BAGS

COACH: ELENA ROSTOVA

2 SPOTS LEFTPEAK INTENSITY
08:0075 MIN
HYBRID CADREALL ZONES

SATURDAY MORNING FORGE CRUCIBLE (FULL COMPOUND)

COACHES: ALEX CARTER & MARCUS THORNE

FULL / 2 ON WAITLISTMAXIMAL
09:3060 MIN
RECOVERY & MOBILITYZONE 03

SUNDAY DECOMPRESSION, COLD PLUNGE & BREATHWORK

COACH: MAYA VANCE

8 SPOTS LEFTREGENERATION
06 // VERIFIED ATHLETE DATA

FORGED UNDER LOAD.

Real athletes, real data. We track objective physiological markers: compound force output, lactate clearance, lean tissue composition, and biomechanical durability.

AVERAGE 90-DAY LIFT GAIN+35-65 KGACROSS BIG 3 POWER LIFTS
CASE STUDY // 01
6 MONTH PERIODIZATION

"I spent years suffering desk-bound lumbar pain. Alex rebuilt my hip mechanics and spinal bracing. Today I deadlift 220kg pain-free."

DAVID VANCE

MANAGING PARTNER // AGE 38
DEADLIFT MAX120kg → 220kg(+100 KG)
BODY FAT RECOMP24% → 14.2%(-9.8%)
PRIMARY DISCIPLINEHeavy Iron & Rehab4x / WEEK
CASE STUDY // 03
9 MONTH PROGRAM

"The training culture here eliminates distraction. When everyone around you is moving heavy weight with surgical focus, you can't help but elevate."

MARCUS BRODY

FORMER NCAA ATHLETE // AGE 34
BENCH PRESS 1RM140kg → 185kg(+45 KG)
LEAN TISSUE ACCRETIONInBody: +8.4kg(VERIFIED)
PRIMARY DISCIPLINEHypertrophy & Heavy Iron4x / WEEK
07 // ATHLETIC TELEMETRY

CALCULATE YOUR 90-DAY TRAJECTORY.

Input your training baseline and target parameters to calculate estimated strength gains, energy expenditure, and the optimal periodization protocol.

FORGE PROJECTION MODEL // V4.2
PROJECTED 90-DAY COMPOUND TOTAL GAIN
+45 KGON BIG 3 POWER LIFTS
ESTIMATED WEEKLY CALORIC EXPENDITURE
3,600 KCALACTIVE TRAINING METRICS
RECOMMENDED SYSTEM PROTOCOLCONCURRENT POWER & CNS PERIODIZATION

4-day upper/lower heavy wave progression combined with 1 weekly lactate threshold recovery block.

08 // ACCESS TIERS

MEMBERSHIP ARCHITECTURE.

Transparent, contract-free athletic access. Every plan includes 24/7 biometric entry, calibrated steel, and zero hidden cancellation fees.

MONTHLY
ANNUALSAVE 20% + GEAR KIT
TIER 01 // ESSENTIAL

FOUNDRY BASIC

Unrestricted 24/7 access to the industrial lifting compound and power platforms.

$89
/ MONTH • BILLED MONTHLY
24/7/365 Biometric Keycard Access
Power Racks, Platforms & Calibrated Steel
60m Functional Sled & Sprint Turf
Digital Barbell Velocity & Telemetry App
Coach-Led Cadre Classes
Cryo & Infrared Recovery Suite
TIER 03 // ALL-INCLUSIVE

FORGE ELITE

The ultimate athlete immersion with private 1-on-1 coaching and custom nutrition architecture.

$289
/ MONTH • CONCIERGE LEVEL
Everything in Iron Pro
4x 1-on-1 Private Coaching Sessions / mo with Lead Coaches
Custom Nutrition & Macro Periodization
Dedicated Permanent Executive Locker
Unlimited Free Guest Passes
Custom Leather Lifting Belt & Gym Kit
14-DAY UNCONDITIONAL MONEY-BACK GUARANTEE
ZERO CANCELLATION TRAPS • 30 SECONDS VIA APP
FIRST 3 DAYS FREE ON TRIAL PASS
09 // TACTICAL COMPOUND

THE LOCATION.

Strategically situated in San Francisco’s historic industrial corridor. Engineered with direct highway access, dedicated private athlete parking, and 24/7 biometric surveillance.

FACILITY STATUS: OPEN • 24/7 BIOMETRIC ACTIVE
01 //COMPOUND COORDINATES

IRON FORGE HEADQUARTERS

742 Foundry Industrial Blvd, District 4
San Francisco, CA 94107

02 //OPERATIONAL SCHEDULE
MEMBER BIOMETRIC ENTRY24 HOURS / 7 DAYS / 365 DAYS
STAFFED COACHING DESKMON – FRI: 05:30 – 22:00
WEEKEND STAFFED HOURSSAT – SUN: 07:00 – 20:00
CRYO & RECOVERY SUITEDAILY: 06:00 – 23:00
03 //ATHLETE LOGISTICS
80+ Gated Athlete Parking Spaces
Level-2 Fast EV Charging Stations
Indoor Secure Bike Storage & Lockers
3 Min from I-280 & Caltrain Station
IF-04IRON FORGE COMPOUND
LAT 37.7690° N // LON 122.3920° WELEVATION: 18 FT // SECTOR 04 INDUSTRIAL

BOOK A WALKTHROUGH & 1-ON-1 INTAKE

Tour the compound with a lead coach before starting your trial.

10 // ATHLETE INTELLIGENCE

FREQUENTLY ASKED QUESTIONS.

Clear, straightforward answers about our compound operations, coaching protocols, and membership terms.

NEED CLARIFICATION?(415) 890-IRONcadre@ironforgefitness.com

The 3-Day Trial gives you unrestricted access to the entire 45,000 sq ft compound, including all 14 power cages, Olympic lifting platforms, and 60m turf. You can also join any 2 coach-led cadre classes (Heavy Iron, Hyrox, Olympic Lifting, Boxing) and experience our Cryo & Infrared Sauna Recovery Suite. Zero credit card is required to claim your pass.

No prior experience is necessary, but an uncompromising commitment to learning proper biomechanics is required. Every new member receives a comprehensive 45-minute movement screen and barbell trajectory assessment from a lead coach to establish safe baseline technique before loading weight.

Our compound features high-security encrypted biometric facial recognition and RFID digital smartphone keycards. Active members can enter through the private athlete portal 24 hours a day, 365 days a year—including holidays. The compound is continuously monitored via high-resolution telemetry and emergency contact stations.

We despise deceptive gym contracts. All month-to-month memberships can be paused or canceled directly through the Iron Forge mobile app with a single click and 14 days notice before your next billing date. No certified letters, no in-person retention pitches, and zero penalty fees.

We supply calibrated Eleiko and Rogue competition steel plates, Texas Power Bars, Kabuki Strength Trap Bars, Duffalo Bars, Safety Squat Bars (SSB), cambered bars, and competition bench presses. Gym chalk blocks, deadlift jacks, calibrated belts, and resistance bands are free and accessible across all zones.

Iron Pro and Forge Elite members enjoy walk-in and reserve access to our thermal recovery suite daily from 06:00 to 23:00. You can book 30-minute private recovery blocks directly from your member dashboard or drop in post-workout for cold plunge immersion (38°F) and cedar infrared heat (180°F).

Iron Pro members receive 4 complimentary guest day-passes each month. Forge Elite members enjoy unlimited guest privileges. Guests must register their ID at the front kiosk or via the digital pass link before training.

Iron Forge Athletic Training
11 // FINAL DIRECTIVE

YOUR LIMITS ARE NOT FIXED.
STOP WAITING.
READY TO BE FORGED?

Claim your unrestricted 3-Day Compound Trial Pass. No credit card required. Immediate digital keycard activation.

SYSTEM TELEMETRY //

Pass Generated Successfully.